Many thanks to all who turned out for our very first webinar on Thursday.  Despite technical difficulties, (we called GoToMeeting’s tech support and discovered they were having audio problems across the board that morning) we persevered and hopefully you guys learned a little along the way.

There was a question during the webinar that we said we’d research.  The question concerned the demographics for a statistic that almost 60% of Americans interact with companies on a social media Web site.  That direct statistic came from the article here: IT Facts Article, and that article referenced this article - which has the demographic information for the study: Study by Cone.

Please stop by our group page at Facebook and post any other questions or comments you have about today’s Webinar.  We’d love to hear what you guys thought!  To find us, type “On Digital Ground” in the search box at the top right of the screen on any Facebook page.  You’ll find our group, our fan page, and Tom’s profile at the top of the search results.  Feel free to add all three!

Here is the outline from the Webinar.  Again, thanks for attending - and we look forward to seeing you next week!



Outline from Webinar April 16, 2008:

How To Market A Website – For FREE!

Presented by Tom Long – On Digital Ground

The key to any marketing plan…create a buzz!

It starts with your website

• You have 4 seconds to claim your site visitor’s attention.
• What do you need to have in a website to ensure you can capture their attention?
  • Informative Content
  • Professional, Engaging Design
  • Easy Navigation 
  • Keep your site fresh!!    
    

Learn the Basics of SEO

• All the pages of your website have to have unique page titles.
• Comprehensive Meta Tags are still important
• Track keywords and phrases that relate to your service or product and seed those keywords throughout your site.

Submit your site to Search Engines

• Look for “Submit A Site”
  • Google – www.google.com/addurl
  • Yahoo – siteexplorer.search.yahoo.com/submit
• Free Site Submission Sites
  • Don’t use “Link Farms”
• Update your Google/Yahoo Maps Listing
  • www.google.com/local/add

Utilize Search Sites

1. CraigsList.com
2. Google – www.google.com/base
3. Yahoo – realestate.yahoo.com
4. AOL – realestate.aol.com
5. ListnLook.com
6. Allthelistings.com

Word of Mouth

• YOU tell everyone you talk to that they need to go check out your website.
• Encourage your clients to tell everyone they know about your website.

Join the Social Networking World

• You have 4 seconds to claim your site visitor’s attention.
• What do you need to have in a website to ensure you can capture their attention?
  • Informative Content
  • Professional, Engaging Design
  • Easy Navigation 
  • Keep your site fresh!!    
    

Learn the Basics of SEO

• All the pages of your website have to have unique page titles.
• Comprehensive Meta Tags are still important
• Track keywords and phrases that relate to your service or product and seed those keywords throughout your site.

Submit your site to Search Engines

• Look for “Submit A Site”
  • Google – www.google.com/addurl
  • Yahoo – siteexplorer.search.yahoo.com/submit
• Free Site Submission Sites
  • Don’t use “Link Farms”
• Update your Google/Yahoo Maps Listing
  • www.google.com/local/add

Utilize Search Sites

1. CraigsList.com
2. Google – www.google.com/base
3. Yahoo – realestate.yahoo.com
4. AOL – realestate.aol.com
5. ListnLook.com
6. Allthelistings.com

Word of Mouth

• YOU tell everyone you talk to that they need to go check out your website.
• Encourage your clients to tell everyone they know about your website.

Join the Social Networking World

• Social Media Websites
  • MySpace
  • Facebook
  • Plaxo
  • LinkedIn
  • YouTube
  • Flickr
  • Twitter
  • Blogspot
  • Yelp

• Associations
• Forums

Start a Blog

Blog about what?

• Tips and Tricks
• Newsletters
• Company Happenings
• Testimonials

Respond to other blogs with your URL in your signature.

Email Marketing

• Digital Signature
• Email Campaigns

*The key to Email Marketing – ASK for their address!

Press Releases

• www.24-7pressrelease.com
• www.prlog.org
• www.1888pressrelease.com

Drive traffic to your site

• Natural Search Engine Optimization  (SEO)
• Link Sharing
• Web Banners

Get Creative

• Get on television!
• Speak at local club meetings and events
• Create a local Share Club (Network Club)
  

Create a buzz!

1. Word of Mouth
    a) YOU have to tell everyone you talk to that they need to go check out your website.
    b)Encourage your clients to tell everyone they know about your website.

2. Join the Social Media World
    -MySpace
    -Facebook
    -LinkedIn
    -Plaxo
    -YouTube
    -Flickr
    -Twitter
    -Blogspot

3. Blog
    a) Tips and Tricks
    b) Newsletters
    ) Company Happenings
    d) Testimonials

4.  Email Marketing
    a) Set-up a Digital Email Signature
    b) Email Campaigns

*The key to Email Marketing - ASK for their email address!!

5.  Print it on everything!
    a) Emails
    b) Internet Postings
    c) Company Vehicle
    d) Business Cards
    e) Brochures
    f) Door Hangers
    g) Post Cards
    h) Phone Book Ad

6.  Drive traffic to your website.
    a) Natural Search Engine Optimization (SEO)
    b) Search Engine Submission
    c) Link Sharing
    d) Web Banners
    e) Comprehensive Interactive Internet Marketing – Pay-Per-Click

*On Digital Ground can assis you with any of these paid services.  If you'd like to know more about these programs or want a quote, contact us today.

7.  Get Creative
    a) Get on TV!
    b) Speak at local club meetings and events
    c) Create a local Share Club
    d) Put an ad in a local event program